Maaza is the country's top mango juice drink despite competition from brands such as Frooti and Tropicana Slice growing in the past few years.
The BJP has been more aggressive in the first 11 weeks of the calendar year, taking up more than half the share of total political advertising from January 1 to March 16.
Falling incomes and longer winter to translate into lower demand for at least some months.
'A look at the winners and losers tells us that the topic of the film is but one factor in ensuring success.'
Urvi Malvania looks at what is in store for the IPL's 2019 edition.
Aamir Khan will be the face of Vivo, the title sponsor of IPL, digital payments company PhonePe, and shoe brand Walkaroo this league season.
As Unilever's COO, he is expected to take significant load off CEO Alan Jope, pushing growth across markets and driving go-to-market activities.
Typically, about four to six weeks ahead of the polls, activity in the property market picks up as politicians begin to pull out their money parked in real estate. But this time, it's all quiet till now in real estate so far.
True Blue, a menswear label that Arvind has created with cricketer Sachin Tendulkar, is being extended into an exclusive traditional apparel brand for men called True Blue Handcrafted.
100 commentators, across languages, will bring this season's games to viewers's homes in India and across the world.
74% of users play fantasy sports 1-3 times a week, with the majority playing once a week and 20% of the respondents reported playing more than five times a week, says a report on the online gaming industry in India.
There are many who see a potential drop in interest by brands this year given that election news tends to cut into sports viewership.
'Banning Bollywood films will mean a paucity of content to keep the multiplexes and theatres running profitably.'
Reliance has announced that it will roll out its e-commerce platform to as many as 1.2 million retailers and store owners in Gujarat. This is part of a nationwide roll-out that will come later this yea, reports Viveat Susan Pinto.
Don't go by the number, Ranveer Singh says, he is picky when it comes to endorsements. There are some brands he will never endorse. Fairness creams, for example, but he does not turn away from cola and alcohol brands.
India is expected to be among the top contributors in terms of incremental ad spends in the world, only behind the US and China.
The growing interest in alternative sports is encouraging Ronnie Screwvala to extend the U Mumba brand from kabaddi to football and volleyball.
While festive season spends by consumers did contribute to the uptick seen in Q3, experts said greater aggression displayed by retailers to corner a larger share of the shopper's wallet also worked.
The equity infusion will happen at Rs 505 a unit, which is a premium of nearly 14 per cent over February 4's close of Rs 444.60.
The company has kicked off sale of infrastructure assets as well as sale of a part of the promoter holding in Zee to repay loans.
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